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        <title><![CDATA[@P-Duble - blog]]></title>
        <description><![CDATA[ P-Duble  As one of the hottest up-n-coming artists in the industry…and more than 10 years older than most of his comrades, P-Duble has experience and maturity to bring to the table.         P-Duble is thirty-four and was almost 10 years removed from his last release, “Birth Uv A G,” in 1999.  The record, and P-dub’s voice—classics in the now popular, but still young, Christian Hip-Hop World—set the stage for his hiatus and allowed him to learn some important life-lessons until the time was right for him to step back behind the microphone.         Thanks to the persistence of such cultural icons as Sup C, Mr. Solo and T-Bone and reinforced by a mainstream culture that loves to occasionally dust off classic adages, P-dub has never really left the game, or missed a meal.  He couldn’t be happier that the Lord has continued to fuel his calling into the hip-hop ministry.         “I appreciate that the Lord has allowed me to still stay in this game and I thank Him for the blessings He has bestowed upon me,” P-dub says. “Not talking financially, just talking about my family, life and being relevant in His scheme.”  P-dub hasn’t relied on samples alone to stay and get back into the game.  He came-back on the scene with a vengeance with his 2006 release, “No One.”  This self-produced project tossed itself into more than 10,000 heads and set the stage for what has been a spiritual re-awakening on a major hip-hop scale.         As for the rest of his history, P-dub first formed a group with some of his boys called “Dead On Arrival,” back in 1990.  P-Duble dropped himself from the group and saw the remaining duo sign with Philadelphia-based Bodybag Records and release an album…and then…saw it collapse on the shelves.  P-Duble (known as Lil’ Pookie at the time) then proceeded to drop his own underground projects, such as “Blak + Wyte” in 1992, “Bottom of my Boot” in 1994, “Pooc OG: tha’ gangsta’ chronicles” in 1995 and then “Birth Uv A G” in 1999.           In between these individual releases, he combined with Michigan-based Luppy to form the “Outsiders.”  They worked together and collaborated on one-project that was released in 1996 and opened-up the door for Luppy to jump onto the scene with his own group, “LPOutsiders.”          Lup and P-dub saw a future together, but the business and differing aspirations ultimately took a toll on their relationship.  “That relationship got really messed-up for awhile,” P-dub says.  “I was so immature that I wouldn’t allow myself to see eye-to-eye with him, which was a mistake, because he was right and he was so talented and was really the heart and soul of what we were doing. The music business is notorious for breaking up relationships because of everything that it entails. Ego, money.  Those are usually things that are pieces of the problem, but it never should’ve been, especially with where we were both coming-up from and the fact that we were both Christian artists.”         P-Duble laughs matter-of-factly at the situation, and then turns his attention to today.  He’s preparing to enter the game with a thump through his reincarnated Pike Street music, the same company that released the final three of his previous releases back in the day.         “One of the singles off this one is called ‘This Is Why…’ and features Mims and is based on the concept of the old records and MC’s.”  The album is titled “If I Die…,” but P-dub believes that hip-hop is ready for someone to push the music forward creatively.  “These topics they talkin’ about. We already covered that in the 80’s and 90’s.  You know, ‘I Get Money?’  Why hasn’t the artist progressed conceptually?  They’re not diggin’ deep enough.  I wanted to dig deep and come up with neat concepts and things that haven’t been done before.”         The high-pitched excitement that characterized his delivery as an MC also shows up in his speaking voice.  In discussing his whereabouts, he’s honest to a possible fault.  He admits that he was and still is hesitant to pick up the mic as a mature adult because many may not want to hear a grown man rap.         However that hasn’t been the case at all.  The public’s reaction has surprised even P-dub himself.           “The response has been crazy,” he says about his comments in other interviews, which generated a great deal of fan reaction. “They didn’t touch on the age thing.  Maybe it’s not as big of a deal as I thought it was, but then again the Lord has a way of over-coming even the most ominous of obstacles…there isn’t any that He can’t overcome.  I mean, Jay-Z is older than me.  I’m thirty-four.  He says he’s thirty-eight.  We know Dr. Dre is in his forties.  Even 50 is in his thirties.  Personally, I would like to forget bout that and listen to the music.  If it’s hot, it’s hot.”     ]]></description>
        <link>https://www.gospelengine.com/p-duble</link>
        <lastBuildDate>Fri, 01 May 2026 20:14:07 +0100</lastBuildDate>
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                <title><![CDATA[Curse of the Me-Album - @p-duble]]></title>
                <link>https://www.gospelengine.com/p-duble/blog/341/curse-of-the-me-album</link>
                <guid>https://www.gospelengine.com/p-duble/blog/341</guid>
                <description><![CDATA[<br><br>
You know what I like about working for myself?  No dress code.<br>
You wear what you want every day of the week and nobody much cares. Frankly, it's gotten to the point where if I've got long pants on between Memorial Day and Labor Day, my kids want to know who I'm meeting with. (If I'm wearing a tie, they want to know who died.)<br>
And so yesterday evening, when I arrived home wearing pants that weren't jeans and shoes that weren't sneakers, my family knew that something was up.<br>
"Where'd you go today?," my ten-year-old son Brayden asked over dinner.  I told him that I drove to see someone in Pickerington (pronounced "Pink-er-ington" for those of you not-raised in normal-speaking parts of the world), a city about 20 miles away.<br>
"How long did it take you to drive there?," he asked.<br>
"About an hour each way," I said. "Rounding-up the time and not explaining that there was heavy traffic while I was on the road.<br>
I could see that the wheels were now turning inside Brayden's fourth-grade brain.<br>
"Wait a second," he said. "Why did it take you one hour to drive just 20 miles, when we drove to New York City in 8 hours… and that's a thousand miles away?"<br>
Now I was confused. Even ignoring the implication that my Ford Explorer could ever reach 250 miles per hour – something I doubt it could do if you dropped it out of an airplane – we live in Columbus, Ohio; New York City is only about 600 miles away.<br>
So I asked him, "What makes you think New York is a thousand miles from here?"<br>
"Easy. In that song Hey There Delilah, the guys sings: 'What's it like in New York City? I'm a thousand miles away, but girl tonight you look so pretty.'"<br>
His reasoning was based on a bad assumption, of course, but I had to admit, in a kind of topsy-turvy, me-centric way, it almost made sense. (The thought crossed my mind that he may play an important media relations role in some future White House administration.)<br>
For an eight-year-old, it's pretty normal to assume that the world revolves around you and everybody else shares your same perspective. Unfortunately, for musicians of any age, the same (flawed) assumption is often at work.<br>
Here's what I mean. Many musicians – whether they say it out loud or even consciously realize it – work from the belief that the way they're organized, the people they've got on board, and the products and services they sell, are of keen interest to their fan-base.<br>
It's a bad assumption. Here are some examples of how it often plays out:
<br>
Your musical content formula matches the structure of your band. Time, Inc. publishes Sports Illustrated for Kids, Woman's Weekly and Land Rover World. And yet I think you'd agree that if they ever tried to combine the three into one magazine, they'd be very successful in appealing to nobody.<br>
By the same token, and while it's fine to have a company that sells auto insurance to consumers, health insurance to small businesses, and financial aid advice to college students, if you try to cover all those topics for all those audiences in the same publication – simply because it's what you do – you'll be wasting your time.<br>
Pick a narrow content focus and stick to it time after time. How narrow? As narrow as you think possible, and then a few steps more narrow than that.
<br>
Your music is influenced by several different sources that you're probably not even aware of.  Some musicians even rotate contributors with the idea of "getting input from everybody possible and letting our fans get to know us." That's a nice way to get buy-in and participation from within your organization, but again, it's a capital-L-Loser from the point of view of your fan-base, who don't much care about any of that.<br>
Settle on a clear, consistent, recognizable sound and stick to it time after time. Be willing to ignore certain groups of potential fans in the name of building a loyal following among others.
<br>
Your music's topics and content all point back to you.  As a marketing person myself, I appreciate the urge to keep citing your experience, pointing out your capabilities and gushing over your own wonderfulness when writing your music. After all, you may be thinking, isn't the promotion of our music  the point of all of this in the first place?<br>
Yes it is. The problem, however, is that the minute your fans see you wander from the bright and cheery land of useful, unbiased information into the cold and calculating campaign bus of self-promoting half-truths, you'll lose them (sorry about the metaphors; I think I'm watching too much political coverage).<br>
Remember, you're building relationships, not closing today's sale – and relationship building is a strategy which in the long run is easier, more profitable and more long-lasting than trying to work the room at every turn.<br>
Here's the bottom line. If you want people to anticipate, open, read and pass along your music (and I'm guessing that you do), you need to put yourself in the shoes of your readers. Try to offer music that will help them live their lives better or will influence them in a way that you may never know, and your next fan will never be more than a few miles away.<br>
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                <pubDate>Tue, 27 May 2008 15:20:47 +0100</pubDate>
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                <title><![CDATA[RESPECT hits #2 on Charts/P-Duble Featured Artist on Audio Street! - @p-duble]]></title>
                <link>https://www.gospelengine.com/p-duble/blog/333/respect-hits-2-on-charts-p-duble-featured-artist-on-audio-street</link>
                <guid>https://www.gospelengine.com/p-duble/blog/333</guid>
                <description><![CDATA[ P-Duble has been selected as one of the new featured artists on Audio Street.net; one of the premier internet music websites.<br><br>      You can see P-Duble as a featured artist by going to the following link:<br><br>   http://www.audiostreet.net/<br><br>      This selection is riding on the back of the immediate success and popularity of his new single, "Respect," released on May 1, which debuted as high as #9 on the Christian Rap Charts and currently sits at #2.  You can see the top 200 Christian Rap Charts by going to the following link:<br> <br>  http://www.audiostreet.net/charts.aspx?genreid=163<br><br>      "Kromed Up," also one of the singles from P-Duble's upcoming full-length release is sitting at #11 (debuting at #6) and "No Trouble," one of the singles from P-Duble's EP release, "My Album About Me," which came out over a year ago, is still on the charts; currently at #18 (debuted at #30).<br> <br>      Besides reaching #2 on the Christian Rap Chart, the singles potential to cross-over into the mainstream market is becoming prevalent, as it also is currently sitting at #14 on the Overall Rap Charts.  This chart can be found by going to the following link:<br> <br>  http://www.audiostreet.net/charts.aspx?genreid=148<br><br>      With the success of these three tracks, P-Duble has risen up the overall music charts and is currently siting at #44 overall.  That chart can be found at the following link:<br> <br>  http://www.audiostreet.net/topartists.aspx?page=2<br><br> --<br> Pike Street Music - Colossians 3:17<br>  http://pduble.bravehost.com<br>   http://www.myspace.com/pikestreetmusicpduble<br><br>  P-Duble's newest release "If I Die..." - 6/1/08!!!!!!       ]]></description>
                <pubDate>Mon, 05 May 2008 20:34:07 +0100</pubDate>
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                <title><![CDATA[P-DUBLE: New Single Available For Streaming - May 1, 2008 - @p-duble]]></title>
                <link>https://www.gospelengine.com/p-duble/blog/332/p-duble-new-single-available-for-streaming-may-1-2008</link>
                <guid>https://www.gospelengine.com/p-duble/blog/332</guid>
                <description><![CDATA[ A brand new  P-DUBLE  track, entitled  "Respect" , is available for streaming on his  MySpace page . The song comes off   P-DUBLE's  new solo album,  "IF I DIE..." , which is scheduled for release on June 1 via  Pike Street Music .<br>      <br>      Commented  P-Duble : "[ 'Respect'  is] a street anthem and signals what kind of record  'If I Die...'  is all about.<br>      He added, "I'm ever so proud of this record. I wanted to make a record that I can live with for the next 20 years, a record that is timeless."<br>      If you're going to buy one  P-Duble  record or if you've never heard of  P-Duble  before, this is the one to jump on board with.<br>      <br>      Produced by  P-Duble  for  Kaulipepper Klik Productions  and Co-Produced by  Quite Stankable Productions  in conjunction with  Stay Beat Music  in Columbus, Ohio, after countless hours spent writing in his home,  "If I Die..."  is a magnificent statement from  P-Duble . "It is a roots album, it is a true account of my life but also fearless and multi-dimensional," said  P-Duble .<br>       P-Duble  has reinvented something, being able to offer a new album which is truly emotional and picturing his own observations of today's world.<br>      "The beauty of makin' music, for me", explained  P-Duble , "is to have a vast blank canvas. To completely open myself up to the Lord and the Holy-Spirit, that these days, guide me day and night. I am no longer in fear of the dark, or what lurks behind door number 13. The songs on my new album were written in, and around my Columbus, Ohio home, sometimes late at night... sometimes, while falling asleep, sometimes fully awake, as I'm driving around town... these new songs are a true vindication. And realization, of the gift of Eternal Life."<br>      The result is a brilliant balance of the diverse influences that have always been present in  P-dub's  life, but with an incredible and very addictive mood that helps creating a feeling of joy and true enjoyment all over the album. "I believe that the hard work has been worth waitin' for, this is for all of those whom need it, and beyond: a deep spiritual statement," concludes  P-dub .<br>      This project if full of cameos, but not so many that they take away from the message  P-Duble  is trying to convey.  Bridget Winterman, T-Huzzie, Ty Wills, Heavyweight, BW + LX,   Mims  and  Luppy  all throw their collective talents into the mix.<br>      <br>  "If I Die..."  track listing:<br> 01.  Gangsta' Praya'  (If I die...)     featuring Bridget Winterman<br> 02.  Salvation  featuring T-Huzzie<br> 03.  Kromed Up 04.  Respect  featuring Ty Wills...beat by Heavyweight<br>     05.  Beatin Down tha' Block  06.  Bootshakles 4 da' Shorteez; Part 1  w/T-Huzzie<br>  07.  If I Die...  (...cry no pity)  08.  I Hope...  w/Ty Wills<br> 09.  Untouchable 10.  Testimony  w/T-Huzzie<br> 11.  Mafia Style<br>  12.  Bootshakles 4 da' Shorteez; Part 2  w/T-Huzzie<br>    13.  Who's U'r Pappy  featuring BW + LX<br> 14.  This Is Why...  featuring Mims<br> 15.  Knightmare<br>  16.  Snap 2 This  featuring Luppy<br> 17.  Suicide Letter<br>  18.  Bootshakles 4 da' Shorteez; Part 3  w/T-Huzzie<br>    19.  Spiritual Intelligence<br>  20.  ...Cry No Pity  (Bury my soul...)   w/Bridget Winterman<br>              Check out more audio samples at  this location .<br>   <br> --<br> Pike Street Music - Colossians 3:17<br>  http://pduble.bravehost.com  http://www.myspace.com/pikestreetmusicpduble       <br>  P-Duble's newest release "If I Die..." - 6/1/08!!!!!!   ]]></description>
                <pubDate>Mon, 05 May 2008 20:33:13 +0100</pubDate>
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                <title><![CDATA[P-Duble's new single "Respect," debuts at #9 on Audio Street Charts! - @p-duble]]></title>
                <link>https://www.gospelengine.com/p-duble/blog/331/p-dubles-new-single-respect-debuts-at-9-on-audio-street-charts</link>
                <guid>https://www.gospelengine.com/p-duble/blog/331</guid>
                <description><![CDATA[ P-Duble's new single "Respect," debuts at #9 on the Audio Street Christian Rap charts.<br><br>     The link to the charts is as follows:<br><br>  http://www.audiostreet.net/charts.aspx?genreid=163<br>  <br>      The link to P-Duble's AudioStreet page is:<br><br>  http://www.audiostreet.net/charts.aspx?genreid=163<br> <br>  --<br> Pike Street Music - Colossians 3:17<br>   http://pduble.bravehost.com<br>  http://www.myspace.com/pikestreetmusicpduble<br><br>  P-Duble's newest release "If I Die..." - 6/1/08!!!!!!    ]]></description>
                <pubDate>Mon, 05 May 2008 20:32:09 +0100</pubDate>
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                <title><![CDATA[Almost Famous! - @p-duble]]></title>
                <link>https://www.gospelengine.com/p-duble/blog/330/almost-famous</link>
                <guid>https://www.gospelengine.com/p-duble/blog/330</guid>
                <description><![CDATA[                                   Almost Famous<br>                                         	 	                                                                     My son Brayden is now famous.  Here's what  happened…    About a month ago, Brayden and three of his 9-year-old  friends got together on a Saturday afternoon and  decided to make a movie.  Using a digital video  camera and thankfully not my basement, they spent  most of the weekend making a 55 second epic.      That Sunday evening around 7pm (prime time for young computer users), I helped them post it on a makeshift facebook page that I quickly created for them page. Within minutes, they had several comments, and, according to Brayden, many more the next day at school.    And so the following weekend, they made another  movie.   This one was longer, more technically complicated  and shot in more than one location.  Sunday evening  at 7pm, they posted again.  More buzz, more interest.    Last weekend they took it up another notch entirely, adding costumes, fire,  moving objects, etc... and even  a plot.  This time, on Sunday at 7pm, kids were  waiting by their computers.  That Monday  afternoon at school, the buzz had grown so large that  the boys had to be escorted out of the building by two  uniformed police officers.    Okay, I totally made that last part up.  But you get the  picture… lots of interest in the student body.    Some (actual) highlights from the past 30 days:    Over 100 kids from Brayden's class have posted  comments about the videos on this Facebook page.   Many are now clamoring to appear in future  episodes.   Several people in town have gone out of their way to  mention the videos to my wife Jodie and me, some of  whom don't even have kids in the same school.    The teacher who runs the film program at the high  school got wind of the videos, sought out the boys,  and wants them to enter a local film  competition.    "So what?", you ask.  So this.  What's happened to Brayden and his friends over the past month has  everything to do with your project; whatever it may be.  Because  when you look at the impact they've had, you'll notice  two important things:    You can't force a following.  They didn't  promote the videos, they just started posting them.   Kids found them, liked them, and told other kids.      In this fickle music business, people are always asking  me the same question: "How do we grow the size of  our fan list?"  My answer is always the  same:  "How did you find me?"    Ha, ha!  I am kidding.  My answer is always:  "Have  something that your target audience wants to read/hear/see and  word will spread."      The Brayden Boys aren't creating their videos as a means  to an end, they're just trying to create great videos.   See if you can approach your own stuff in the  same way.    List size doesn't matter; talking to the right people  does.  100 kids doesn't sound like a very big  number.  Until you realize that those 100 kids  represent 80% of his entire class.  In terms of getting the attention of the  right audience (for them), these four boys are  airing the SuperBowl every Sunday night.    Now look at what you're doing.  Are readers eagerly  awaiting your next e-mail?  Are they telling other people  about your music?  Are they sending you feedback, making  suggestions, clamoring to be included in future  editions?    Until these kinds of things are happening with what you're doing, don't bother trying to grow your list.   It doesn't matter.  What you need are fans…  not  politely tolerant recipients.  Because when it comes to  generating actual fans for your actual project who  will pay you actual money, ten of the former will  outperform ten thousand of the latter.      Before you worry about making your list larger, figure  out which narrow slice of the universe you're trying to  influence.  Then provide content that those people will  anticipate and pass along.  Fans.    Here's the bottom line.  When it comes to your stuff, see if you can approach it more like a  bunch of high school kids trying to stand out on  Monday morning, and less like a marketer trying to  sneak into someone's in-box.  I know you want to grow  your fan-base, but until you can crack the code on  what your fans want, you'll remain invisible.    As for The Brayden Boys and their video fame, I have no  idea how long it will last.  I'm just glad they've felt  what  it's like to touch a nerve and develop a following.   Once  you've experienced that – whether in growing a fan-base or simply growing a high school reputation  – there's no settling for anything less.   ]]></description>
                <pubDate>Mon, 05 May 2008 20:31:04 +0100</pubDate>
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                <title><![CDATA[Changes Are Coming! - @p-duble]]></title>
                <link>https://www.gospelengine.com/p-duble/blog/328/changes-are-coming</link>
                <guid>https://www.gospelengine.com/p-duble/blog/328</guid>
                <description><![CDATA[ Greetings,<br>        There are some changes about to hit the music world soon and we want you to be the first to know.  On June 1st, one of the more unique and edgier albums to hit the streets will drop.              So what does this mean for you?              Well, most importantly, you'll be able to download the entire project for free for a limited-time.  You'll be able to access ringtones, photos and wall-paper; all for free and only for a limited time window..  Just keep your eyes open and watching not only your e-mail, but also checking the website:<br>         http://pduble.bravehost.com          ...for more information.<br>                  This is all in celebration of an album project more than a year in the making and what may be the final release from a veteran MC who has been spreading the gospel for more than 15 years.  P-Duble's newest full-length release, titled: "If I Die..." is all set and ready to drop..  This Christian rap project is hard and rolls with a significant edge with a strong foundation in the scripture.  Easy, right?   Wrong!  With many hours of writing, rewriting, recording, rerecording, etc....the project is strapped for those caught deep in the street game and may just be one of the edgier and harder Christian rap projects to have been released since the early 1990's releases from S. S. Mob, the CMC's and the Gospel Gangsters.<br>                  This project includes 20 tracks and features cameos from the likes of Bridget Winterman, T-Huzzie, Ty Wills, Heavyweight, BW + LX, Mims and Luppy.  Produced by the Kaulipepper Klik and co-produced by Quite Stankable Productions in conjunction with Stay Beat Music, the tracks are not only bangin', but the hooks are catchy and the delivery is on-point and constructed.  This new release is not for the faint of heart, as it delves deep into subject matter than many turn their heads away from and may not even know exists, especially existing for the those whom have been saved by the Grace of Jesus Christ.<br>                  We're really excited about the changes that we feel the Lord is planning to bring with this new project and we hope you are too.  Remember, the Lord works in mysterious ways and even those trapped in the deepest of the concrete jungles need to hear the gospel and in a way they can relate to.       In Him,   <br>    Keith Scarlett     P-Duble and the entire Pike Street Music ministry team   ]]></description>
                <pubDate>Mon, 05 May 2008 20:30:13 +0100</pubDate>
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                <title><![CDATA[So, what do you think about this? - @p-duble]]></title>
                <link>https://www.gospelengine.com/p-duble/blog/324/so-what-do-you-think-about-this</link>
                <guid>https://www.gospelengine.com/p-duble/blog/324</guid>
                <description><![CDATA[  Only 45 days remaining until     IF I DIE    ...hits the streets!<br>  <br>        That's Right   .  ..just a month and a half, until the long-anticipated new project from  P-Duble  is available!<br>  <br>        Until then, the first single form the project,  "Kromed Up,"  has been uploaded on many websites, including  P-Duble's  Official Website:  <br>    <br>  http://pduble.bravehost.com<br><br>    ...and P-Duble's MySpace page:  <br>  <br>  http://www.myspace.com/pikestreetmusicpduble<br><br>       This new project, a year in the making, features more than 20 tracks and is produced by the  Kaulipepper Klik  and Co-Produced by  Quite Stankable Productions   (the same crew that produced  P-Duble's  last release,  "My Album About Me." ) .<br>    <br>         "If I Die..."     features guest appearances from  Ty Wills, T-Huzzie, Luppy, BW + LX, Bridget Wintermann and Heavyweight .<br>  <br>     ******  REMEMBER  ,   You Can Win A   FREE   Copy of P-Duble's New Release, as well as   FREE   copies of his past two releases, just by going to the following link and registering  !!!!!!  ******                                http://pduble.bravehost.com              <br>  <br><br> --<br> Pike Street Music - Colossians 3:17<br>   http://pduble.bravehost.com<br>   http://www.myspace.com/pikestreetmusicpduble<br>  <br>  P-Duble's newest release "If I Die..." - 6/1/08!!!!!!   ]]></description>
                <pubDate>Sat, 26 Apr 2008 04:10:10 +0100</pubDate>
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                <title><![CDATA[New Magazine Write-Up on P-Duble - @p-duble]]></title>
                <link>https://www.gospelengine.com/p-duble/blog/317/new-magazine-write-up-on-p-duble</link>
                <guid>https://www.gospelengine.com/p-duble/blog/317</guid>
                <description><![CDATA[P-Duble  As one of the hottest up-n-coming artists in the industry…and more than 10 years older than most of his comrades, P-Duble has experience and maturity to bring to the table.         P-Duble is thirty-four and was almost 10 years removed from his last release, "Birth Uv A G," in 1999.  The record, and P-dub's voice—classics in the now popular, but still young, Christian Hip-Hop World—set the stage for his hiatus and allowed him to learn some important life-lessons until the time was right for him to step back behind the microphone.         Thanks to the persistence of such cultural icons as Sup C, Mr. Solo and T-Bone and reinforced by a mainstream culture that loves to occasionally dust off classic adages, P-dub has never really left the game, or missed a meal.  He couldn't be happier that the Lord has continued to fuel his calling into the hip-hop ministry.         "I appreciate that the Lord has allowed me to still stay in this game and I thank Him for the blessings He has bestowed upon me," P-dub says. "Not talking financially, just talking about my family, life and being relevant in His scheme."  P-dub hasn't relied on samples alone to stay and get back into the game.  He came-back on the scene with a vengeance with his 2006 release, "No One."  This self-produced project tossed itself into more than 10,000 heads and set the stage for what has been a spiritual re-awakening on a major hip-hop scale.         As for the rest of his history, P-dub first formed a group with some of his boys called "Dead On Arrival," back in 1990.  P-Duble dropped himself from the group and saw the remaining duo sign with Philadelphia-based Bodybag Records and release an album…and then…saw it collapse on the shelves.  P-Duble (known as Lil' Pookie at the time) then proceeded to drop his own underground projects, such as "Blak + Wyte" in 1992, "Bottom of my Boot" in 1994, "Pooc OG: tha' gangsta' chronicles" in 1995 and then "Birth Uv A G" in 1999.         In between these individual releases, he combined with Michigan-based Luppy to form the "Outsiders."  They worked together and collaborated on one-project that was released in 1996 and opened-up the door for Luppy to jump onto the scene with his own group, "LPOutsiders."         Lup and P-dub saw a future together, but the business and differing aspirations ultimately took a toll on their relationship.  "That relationship got really messed-up for awhile," P-dub says.  "I was so immature that I wouldn't allow myself to see eye-to-eye with him, which was a mistake, because he was right and he was so talented and was really the heart and soul of what we were doing. The music business is notorious for breaking up relationships because of everything that it entails. Ego, money.  Those are usually things that are pieces of the problem, but it never should've been, especially with where we were both coming-up from and the fact that we were both Christian artists."         P-Duble laughs matter-of-factly at the situation, and then turns his attention to today.  He's preparing to enter the game with a thump through his reincarnated Pike Street music, the same company that released the final three of his previous releases back in the day.         "One of the singles off this one is called 'This Is Why…' and features Mims and is based on the concept of the old records and MC's."  The album is titled "If I Die…," but P-dub believes that hip-hop is ready for someone to push the music forward creatively.  "These topics they talkin' about. We already covered that in the 80's and 90's.  You know, 'I Get Money?'  Why hasn't the artist progressed conceptually?  They're not diggin' deep enough.  I wanted to dig deep and come up with neat concepts and things that haven't been done before."         The high-pitched excitement that characterized his delivery as an MC also shows up in his speaking voice.  In discussing his whereabouts, he's honest to a possible fault.  He admits that he was and still is hesitant to pick up the mic as a mature adult because many may not want to hear a grown man rap.         However that hasn't been the case at all.  The public's reaction has surprised even P-dub himself.           "The response has been crazy," he says about his comments in other interviews, which generated a great deal of fan reaction. "They didn't touch on the age thing.  Maybe it's not as big of a deal as I thought it was, but then again the Lord has a way of over-coming even the most ominous of obstacles…there isn't any that He can't overcome.  I mean, Jay-Z is older than me.  I'm thirty-four.  He says he's thirty-eight.  We know Dr. Dre is in his forties.  Even 50 is in his thirties.  Personally, I would like to forget bout that and listen to the music.  If it's hot, it's hot."  ]]></description>
                <pubDate>Tue, 27 May 2008 15:14:20 +0100</pubDate>
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                <title><![CDATA[Can You Believe This? - @p-duble]]></title>
                <link>https://www.gospelengine.com/p-duble/blog/314/can-you-believe-this</link>
                <guid>https://www.gospelengine.com/p-duble/blog/314</guid>
                <description><![CDATA[   Adapting to Change in the Fast Changing Music Business<br>         <br>        There is still so much buzz going on about the Radiohead experiment of giving away music for free on the internet. Now Trent Reznor of Nine Inch Nails took that same business model and used it for their new release. His goal was to draw the fans to his site regardless of whether they bought the album or not. This is a brilliant principal.<br>             The results were mixed. I have my own opinions. To sum it up, Reznor found that most people downloaded his songs off of file sharing sites rather than download them off of his site. Most chose not to pay for the album at all when given the choice.<br>             There is some good news and bad news that rides with this. First, it says that the fans still want control over how they download their music. The good news is that Trent sold a few high priced, limited deluxe editions that were signed and autographed by him. These sold out! He ended up turning a huge profit in the end. The next question is how could he have utilized this and leveraged it even more to his advantage?     <br>             Reznor is known for his adventurous attitude in being not only a musician but also as a businessman in running his music career. How he failed was in capturing email addresses properly. Had he set up proper email address capture, he would have had more fans email addresses than he would know what to do with.<br>             Take what happened example with 2 time platinum artist Sophie B Hawkins' new website  damnwewishyouwerepresident . Look at how a controlled website operates. Anyway, Trent is constantly trying new methods out so be on the lookout for this guy to pull some more cats out of his bag. All in all I give Trent and Radiohead a big thumbs up in their efforts to crack the ever-changing music industry code.<br>   ]]></description>
                <pubDate>Wed, 09 Apr 2008 19:23:13 +0100</pubDate>
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                <title><![CDATA[P-Duble's "If I Die..." Album; release date: June 1, 2008 - @p-duble]]></title>
                <link>https://www.gospelengine.com/p-duble/blog/309/p-dubles-if-i-die-album-release-date-june-1-2008</link>
                <guid>https://www.gospelengine.com/p-duble/blog/309</guid>
                <description><![CDATA[   "If I Die..." set to hit the streets on 6/1/08                     P-Duble has not only kept the titled of his new album under wraps until recently, but also the anticipated release date.<br>        "If I Die..." is the new name of P-Duble's much anticipated release, which obviously is still in the works, as it's now allegedly coming on June 1, 2008; but in the words of Richard Pryor's church choir, "we will see." Info still remains scant but here is the newest  blurb on  defjam.com :    "The Naptown Soldjah is back with a surefire classic album set for a release in June 2008. The brand new album "If I Die.." features P-dub throwing dartz like nothing you've ever heard before."      The website:<br>  http://pduble.bravehost.com           <br>      ...and the MySpace page:<br>  http://www.myspace.com/pikestreetmusicpduble <br>      ...has also been updated in anticipation of this new-release. Samples from the new project...ringtones, downloads, pictures, etc...are all available on both websites and will continue to be updated all the way through the album's release.<br>             <br>        "If I Die..." listeners will find much to enjoy in this new CD, and rap listeners around the world will have a true phenomenal treat.             <br>            	     FOR IMMEDIATE RELEASE       March 01, 2008  – For more information contact: <br> Pike Street Music<br> Columbus, Ohio<br> (614) 409-0998<br> <br>      P-Duble, the talented rapper-producer from Indianapolis, Indiana, will be releasing his new full-length CD, "If I Die..." on June 1, 2008. This project is crisp and clean with a modern feel and strongly grounded in its Rap roots. With a wide range of sounds and guest appearances, "If I Die..." listeners will find much to enjoy in this new CD, and rap listeners around the world will have a true phenomenal treat.<br> <br>      Always looking to push himself to the next level, P-Duble takes it a step further to incorporate both old school and new school for this exhilarating new album about individual eternal struggles in a modern world. Expect to see a lot more of P-Duble, as he is poised to become one of the more visible and influential artists in modern rap.<br> <br>      "If I Die..." is being sent to retail, and will be available for purchase online at many digital distributors including, I-Tunes, CdBaby, Wal-Mart (liquid audio), and others.<br> <br>      Raised in the Indianapolis, Indiana area, he spent his early years listening to the likes of early influential iconoclastic hip-hop and the early gangsta' rap artists, which strongly influenced his own unique style.<br> <br>      Radio, press and bulk order inquiries can be directed to Pike Street Music at 614-409-0998.<br> <br>      'If I Die...' is currently going for ads.<br> <br> Marketing, Distribution and Promotion by Pike Street Music<br> Columbus, Ohio<br>  http://pduble.bravehost.com 614-409-0998    # # # --<br> Pike Street Music - Colossians 3:17<br>  http://pduble.bravehost.com  http://www.myspace.com/pikestreetmusicpduble              <br>      P-Duble's newest release, "If I Die...," - 6/1/08!!!!!!   ]]></description>
                <pubDate>Thu, 27 Mar 2008 03:25:50 +0000</pubDate>
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                <title><![CDATA[Hey, Oh no, you didn't - @p-duble]]></title>
                <link>https://www.gospelengine.com/p-duble/blog/308/hey-oh-no-you-didnt</link>
                <guid>https://www.gospelengine.com/p-duble/blog/308</guid>
                <description><![CDATA[      P-Duble's  Up-Coming Release; titled,  "If I Die...,"  is coming -  June 1, 2008!!                 In the meantime, check-out this brief write-up about the project and a couple of it's tracks.<br>                    Get your mind right with  P-Duble  and crew's latest release:  "  If I Die …   ."   Packed with more than a dozen fresh spins, the album is a stellar blend of old-school gangsta' and new school-crunk that subtly elicit an honest and reflective perspective.  It's music that will get you revved and focused - simultaneously.        Top Tracks:   <br>     "Beatin' Down tha' Block<br>   Progresses from slow beats to a rocked-out tempo; good to add to your warm-up mix.<br> <br>   "Untouchable"<br>   Aggressive guitar riffs and piano chords and high-energy drums balanced with speak-easy lyrics; good for the locker-room, pre-game.      -Sarah Gearhart<br>      ******  REMEMBER  ,   You Can Win A   FREE   Copy of P-Duble's New Release, as well as   FREE   copies of his past two releases, just by going to the following link and registering  !!!!!!  ******                              http://pduble.bravehost.com            <br>        --<br> Pike Street Music - Colossians 3:17<br>  http://pduble.bravehost.com<br>    http://www.myspace.com/pikestreetmusicpduble    ]]></description>
                <pubDate>Thu, 27 Mar 2008 03:24:06 +0000</pubDate>
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                <title><![CDATA[Open this before 7:15 p.m - @p-duble]]></title>
                <link>https://www.gospelengine.com/p-duble/blog/307/open-this-before-715-pm</link>
                <guid>https://www.gospelengine.com/p-duble/blog/307</guid>
                <description><![CDATA[                                   Follow The (Not) Bouncing Ball<br>                                         	 	                                                                    I coached my 9-year-old son Brayden's  basketball team this winter.  Lest you take this as  proof of my coaching prowess, I share with you in its  entirety, the transcript of my "job interview" with the guy  who runs the fourth grade basketball program:    Guy who runs fourth grade basketball program:   "Do you have a son in the fourth grade?"    Me: "Yes."    GWRFGBP: "Have you ever been convicted of  a felony?"    Me: "No."    GWRFGBP: "Practice starts Saturday; pick up  your uniforms and whistle at the front door."    With that settled, and still giddy in the knowledge that I  had survived the grueling vetting process, I drove  home thinking about how to structure our practices.    If you're not familiar with basketball as played by 9-years-olds, I can tell you first hand that it has a  tendency not to resemble the real thing.  The  problem, I discovered, is that the ball itself holds so  much fascination, that the kids do nothing but chase  after it, each hoping to get his hands on the magical  orb.       As a practical matter therefore, the 9-year-old game  involves little real teamwork, and instead, leaves  onlookers with the vague impression that they've  happened upon a contentious, five-way custody battle  among competing relatives.    Luckily, however, I came up with what turned out to  be a pretty good idea: I told the kids that they were not  allowed to dribble (bounce) the ball.  Five on five,  full court basketball, and the only way you could  advance the ball was to pass it to someone else.    This had a number of immediate, positive  effects:   The kids became aware of the other players.   If you're going to pass, you need to see where your  teammates are, so they all started picking their heads  up and looking around.        The kids spread out on the court.  Knowing  that once you got the ball you'd be frozen in place,  there was no point in running over to the kid with  possession.  Instead, positioning yourself to receive a  pass became the best strategy.   The kids worked together.  With  dribbling off the table, even the best player on the team  couldn't do much by himself.  Teamwork became a  necessity.       You'll be pleased to know that the story has a happy  ending.  After six weeks of practice, we played our  two-game season last Saturday.  We won  comfortably in both instances, largely because the  kids on our team succeeded in moving the ball around  so well. (Oh yeah, and because I slipped $20 to the  referee at halftime, but I'm not proud of that.)    "So what," you say?  Hang on, there is a music  connection.     In the game of music, the "ball" (i.e. the  fascinating thing responsible for endless distraction)  is design.  People get so excited about how  things are going to look that they tend to forget about  the content.  Here too, this often leads to an end  product that is painful to hear.     That's why – and regardless of how long the artist in question has been in existence –  we make sure to separate the writing process  from the production and recording process.  The  procedure is always the same:     Write the song and all of its ancillary  sections (lyrics, hooks, etc...) down as ideas.   Make changes, edits, etc...until  you're pretty much satisfied with the final  product.   Then (and only then) begin the musical production.     Bottom Line:  It's fine to make tweaks and  small adjustments within the final design.  That  said, if you try to create – or God forbid,  write – from that point, you're likely to be  so distracted by appearances that you'll end up with  inferior content.     Instead, I recommend first shaping the content to  your satisfaction, and then, marrying it with your production.  Don't make me blow my whistle at  you. ]]></description>
                <pubDate>Thu, 27 Mar 2008 03:23:20 +0000</pubDate>
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                <title><![CDATA[Hey You, what do you think? - @p-duble]]></title>
                <link>https://www.gospelengine.com/p-duble/blog/306/hey-you-what-do-you-think</link>
                <guid>https://www.gospelengine.com/p-duble/blog/306</guid>
                <description><![CDATA[ Lookin' for a new soundtrack to represent your spring game?  Get pumped and ready for action with P-Duble's full-length release, " If I Die …  ."<br>            With a poised-yet-fierce attitude, the 33-year-old Naptown MC spits some sick tracks in this polished album, which includes cameos from Nate Dog and Mims.  It's a solid blend of hip-hop and classic throwback, reminiscent of Marvin Gaye.  The well-mixed beats and dope lyrics throughout show that P-dub is talented regardless of his years.<br>  <br>  Top Tracks:   "This Is Why..."<br>  Urbane like Kanye West, this tune flows with rhythms and easy lyrics; features Mims.    Good for a pregame road-trip or to pump you up as your rollin' to the court.<br>  <br>  "All Kromed Up"<br>  Poppin' with beats and P-dub's fresh lyrics, this song is great to bang out your trunk.    Great for intense workout sessions.       ******  REMEMBER  ,   You Can Win A   FREE   Copy of P-Duble's New Release, as well as   FREE   copies of his past two releases, just by going to one of the following links and registering  !!!!!!  ******         <br>         http://pduble.bravehost.com      or      http://pduble.bravehost.com/guestbook      ]]></description>
                <pubDate>Thu, 27 Mar 2008 03:22:30 +0000</pubDate>
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                <title><![CDATA[Wow! - I goofed... - @p-duble]]></title>
                <link>https://www.gospelengine.com/p-duble/blog/305/wow-i-goofed</link>
                <guid>https://www.gospelengine.com/p-duble/blog/305</guid>
                <description><![CDATA[  This was very weird.  I guess I goofed-up by thinking out-loud recently...but, oh well - now, my goof-up is to your benefit...<br>                 I was talking with some supporters and friends of mine about cool-ways to connect with people whom weren't already hooked-up with what we were doing and such...and just as I was mentioning a give-way, they started talking about the same-thing...a give-away! <br><br>       So, that's what we're gonna' do...offer a chance for you and your friends to win free stuff!<br><br>          How?  <br><br>        Simple! <br><br>       Just go to the link below and sign the guest book on my website and you will be automatically entered into a drawing to win a free copy of my newest full-length CD when it is released this year...  <br><br>  http://pub31.bravenet.com/guestbook/2660780430<br><br>      ... AND ...you'll win a copy of my most recent release, "  My Album About Me ,"...<br><br>      ... AND ...my initial release from 2006, "  No One ."<br><br>       ...all three free to you!<br><br>        ...just by clicking on this link and signing the guest book...<br> <br> http://pub31.bravenet.com/guestbook/2660780430<br>    <br>     ...  AND ...guess what...there is  no  limit to the number of times you can sign-in... the more times you sign-in, the more chances you'll have to win! <br><br>      Good-luck...sign-away!<br><br> In Him,<br><br> P-dub<br><br><br> --<br> Pike Street Music - Colossians 3:17<br>   http://pduble.bravehost.com<br>    http://www.myspace.com/pikestreetmusicpduble      ]]></description>
                <pubDate>Thu, 27 Mar 2008 03:21:52 +0000</pubDate>
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                <title><![CDATA[YO! - I'm finally spilling my guts... - @p-duble]]></title>
                <link>https://www.gospelengine.com/p-duble/blog/304/yo-im-finally-spilling-my-guts</link>
                <guid>https://www.gospelengine.com/p-duble/blog/304</guid>
                <description><![CDATA[   What Separates the Amateurs from the Pros <br><br>Too many Christian hip-hop artists I meet have no patience. They get all amped up about a new single they are going to drop or a new album they are planning and they are gung ho! After a few hours in the studio, they lose motivation, they lose their drive. "Why is this not working?" They frustratingly ask. Then they get mad, "why doesn't my stuff sound like this or that?" Or they complain that they don't have enough money or time.      That is a bunch of bologna!       What it is, is they have no patience. Rome was not built overnight. When you began your training as an artist, it did not come overnight. You did not practice for a year and sound like a pro. It took you years. Why not, then, look to the people who have been doing music production for years, people who have been in the game to help with your project. I mean, if you're going to represent the Lord, then represent Him!  If he's called you to minister through music, then do it to the best of your ability; don't rush it to just get something-out...don't cut-corners because you need to keep-up with the artist down the block...listen to those whom He has placed around you with more experience and what they have to say, advise, etc...they are there for a reason: God put them there!       I have been practicing my delivery, patter and writing for years. I have fallen and I got back up and became stronger each time. It takes trial and error to get good at this stuff. Paul says in his letter to the Colossians (3:17) - "Whatever you do, do it all for the Glory and Honor of your Lord Jesus Christ." Do you really want to represent Jesus with some half-way done, mediocre production and lyrics that were thrown together on a napkin while you were eating at the local Taco-Bell? Doesn't the Lord deserve the best you have to offer; even if means taking more time and spending more money? "Well, if I spend more time, I'll run out of money and then I'll never get my message out..."...yada, yada, yada...I've heard it all before and you can keep it...I mean, whose message is it really?...and who always has the right timing? Paul speaks about this in his letter to the Phillipians (4:13) - "I can do all things through Jesus Christ whom strengthens me." So, don't give me this I can't afford it or I don't have the time excuses for your uninspired and mediocre releases. I don't care how often other artist's release stuff, it's not a race against anyone, but rather, isn't it a quest to produce something that is going to reach those that need to be reached?       If you understand music and production enough to even be in a studio, then why not pull-back, not release something till it's completely ready for release and ride with the Lord much more quickly than most.       What we, as Christian Rap Ministers need to understand is that once you drop something, it's dropped and there's no retracting it. So, when you drop it...really drop it!  Like the bomb it is! Through prayer you'll find the right guidance.      For example, what works good for one artist's hook and sound might not work good for another. That is why you need to understand who you are, whom God has made you and what direction He is leading you. If you don't understand these three aspects yet, then, you may need to spend some more-time in prayer than in the studio. You see the key to reaching the sick, is giving them the medicine they want and need...even if they don't know they need it.]]></description>
                <pubDate>Thu, 27 Mar 2008 03:21:07 +0000</pubDate>
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                <title><![CDATA[E-WIRE PRESS RELEASE: New MySpace Website Featuring âP-Duble.â - @p-duble]]></title>
                <link>https://www.gospelengine.com/p-duble/blog/303/e-wire-press-release-new-myspace-website-featuring-ap-dublea</link>
                <guid>https://www.gospelengine.com/p-duble/blog/303</guid>
                <description><![CDATA[      *************************************************************************                   E-WIRE PRESS   RELEASE E-WIRE PRESS RELEASE E-WIRE PRESS RELEASE                   **************************************************************************                                                      New MySpace   Website Featuring "P-Duble."                           http://www.myspace.com/pikestreetmusicpduble            The Redeemed   Original Gangsta' (R. O. G.) Continues Soaring Into Cyberspace With a Brand   New MySpace Page.                         COLUMBUS,    OHIO, Jan. 11 -/E-Wire/-- On MySpace.com   he's received almost 3,000 plays of his music in the last-year and he goes by   the name of "P-Duble." He makes his home in Columbus,    Ohio, but is originally from Indianapolis,    Indiana. Meet Keith Scarlett, the 33-year   old Christian MC with a special mission to minister to people and to spread   the Word of the Lord. - including bringing salvation and a place in eternity   to young people absorbed day and night with the Internet.                           With kids spending substantial amounts   of time everyday at their computers and fewer hours playing outdoors   appreciating the natural world, P-Duble - who has two children of his own; a   9 year-old son and an 8 year-old daughter- is soaring into cyberspace to try   and reach the lost there.                           Not new to the internet, P-Duble and his   Pike Street Music Ministry have now upped the ante' for internet ministry   with not only a brand new, upgraded website on MySpace.com, but also a new   and improved separate ministry specific website [ http://pduble.bravehost.com ],   both which include several of the hottest singles from both of his previous   albums ("No One" and "My Album About Me") - including free downloads and lots   of new and fun interactive activities that makes both sites even more   user-friendly.                    "Many youth today are not   spending as much time in church and involved in fruitful lifestyle activities.   With most having cell phones, instant messaging and various personal on-line   websites, they're spending many hours absorbed in a wired world," said P-Duble.   "That's why we're taking the Message of the Lord into the electronic   playground they now favor and frequent. Hip-Hop [and rap] music is well-known   to many of these kids already and makes a big impression on them."                           Off-line, too, P-Duble is no stranger to   the hip-hop music scene. For over 15 years, he's been rapping and recording and   performing at events coast-to-coast. Along with his high-energy appearances, P-Duble   has two recent releases to his credit, "No One," released in 2006 and "My   Album About Me," released on April 1,    2007. P-Duble will soon even be releasing his newest full-length album   (to be released sometime in 2008). A full, almost 80 minutes in length   project, that tells the entire story of P-Duble's life from his time on the   streets to the present; as a father and a husband serving the Lord. The   project is scheduled to feature guest appearances from such reputable   Christian hip-hop artists and vocalists, such as Lady Extreme, Jacob Israel,   Luppy of the LP Outsiders, Riddler, T-Huzzie and others...                   "Since millions of young   people are spending so much time on the web and in front of the computer   screen, it makes a lot of sense for us to reach out to them right in the very   places they gather daily," said P-Duble. "The Lord doesn't just   stay with what has worked in the past, He has a special way of connecting   with everyone, young and old."                        P-Duble's new MySpace.com   webpage can be found at:  http://myspace.com/pikestreetmusicpduble .             For more information about P-Duble   and Pike Street Music, or to make a donation, contact:     Pike     Street Music – Col. 3:17     1685     Spruce Drive     Columbus,    Ohio    43217     614-354-1086                                 **************************************************************************                   To Transmit Your   News Over E-Wire, visit  http://www.ewire.com    or<br>    call 1-800-343-9013. E-Wire Is Broadcast To Millions Of Readers Worldwide                   **************************************************************************                 <br> --<br> Pike Street Music - Colossians 3:17<br>  http://pduble.bravehost.com    http://www.myspace.com/pikestreetmusicpduble       ]]></description>
                <pubDate>Thu, 27 Mar 2008 03:20:23 +0000</pubDate>
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                <title><![CDATA[P-Duble Unveils Brand New Website for 2008!!!!!! - @p-duble]]></title>
                <link>https://www.gospelengine.com/p-duble/blog/302/p-duble-unveils-brand-new-website-for-2008</link>
                <guid>https://www.gospelengine.com/p-duble/blog/302</guid>
                <description><![CDATA[    Pike Street     Music Unveils Redesigned Website with More Features and Expanded Content         COLUMBUS  ,       OH   -- In another phase of a strategic branding initiative that began earlier this year with a new logo and graphic identity, Pike Street Music has launched a redesigned Web site created by  Bravenet.com . The bold, freshly designed site (        http://pduble.bravehost.com    ) provides expanded information about Pike Street Music's Christian hip-hop recording artist, P-Duble. The site supplies permanent fixtures, special exhibitions, and educational programs, as well as information on P-Duble's ministry, music and even offers online shopping in an easily accessible format.               One of the many features of the new Web site will be an easy-to-navigate front-page, which will provide simple one-click access to every area of the site, and serves as a returning point for many of the site's features. The website includes current and upcoming special events as well as news feeds for adults and activities for children.                 The site also provides information on P-Duble, his biography and articles and reviews written about him, his ministry and his music releases; the ministry's mission statement, music samples and downloads, a photo gallery, a chat room, message forum, and a message from P-Duble himself.        ###         Contact: Keith Scarlett, (614) 354-1086         pikestreetmusic@gmail.com          http://pduble.bravehost.com          http://www.myspace.com/pikestreetmusicpduble                1685 Spruce Drive  ,       Columbus  ,   OH         43217      T (614) 354-1086 &amp; (614) 409-0998       http://pduble.bravehost.com        http://www.myspace.com/pikestreetmusicpduble         <br><br> --<br> Pike Street Music - Colossians 3:17<br>  http://pduble.bravehost.com<br>     http://www.myspace.com/pikestreetmusicpduble  ]]></description>
                <pubDate>Wed, 26 Mar 2008 21:54:02 +0000</pubDate>
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                <title><![CDATA[PUT YOUR MUSIC ON "SHUFFLE" - @p-duble]]></title>
                <link>https://www.gospelengine.com/p-duble/blog/41/put-your-music-on-shuffle</link>
                <guid>https://www.gospelengine.com/p-duble/blog/41</guid>
                <description><![CDATA[<br><br>
I guess it was bound to happen sooner or later. Last week, in no uncertain terms, my 8-year-old daughter, RaeAnne, told me that I was cut off. Done. Finished…<br>
…No longer would I be permitted to borrow her iPod when I went to the gym.<br>
First of all, according to RaeAnne, I was "getting it all sweaty." Second, and much less disgustingly, I was "running down the battery life," a phenomenon which was apparently wreaking havoc on her finely tuned listening schedule. And while I considered pointing out that she had been running down my battery life for the previous 8 years, I had to admit that Emily had a point.<br>
So the next day, I went out and bought an iPod of my own – a tiny, blue (of course) iPod Shuffle. It holds about 250 songs, and over the last several days I've been busy filling it up with my favorites.<br>
The Shuffle is the least expensive iPod available – it has no screen and the songs are played randomly. It's this randomness, in fact, which gave me the most pause before purchasing. <br>
I was concerned that one unrelated song after another would be annoying (or at least distracting), and I thought about getting one of the more expensive models which lets you play songs by artist, genre, or groups you create on your own, such as, "Songs I can't believe my daughter listens to."<br>
In the end, I decided to buy the Shuffle, randomness and all. And now, having lived with it for about a week, it actually turns out that the randomness of the song presentation is what I enjoy most. <br>
I've got rap, followed by rock, followed by alternative, followed by, well, you get the picture. No rhyme or reason, just one great song after another, all day long; the fact that each song is unrelated to the one before actually keeps things kind of interesting.<br>
If you ask me, "No rhyme or reason, just one great song after another, all day long," is about the best formula there is for ordering musical topics. <br>
Here's what I mean…<br>
Lots of companies – and in my experience, the larger the company, the more this seems to be the case – go to great pains to create a "logical" editorial calendar. The thinking is that by putting things in the proper order, they'll best be able to get their message across and share their expertise.<br>
This un-random strategy, however, has at least two problems with it.
<br>
Your listeners couldn't care less. Most listeners most of the time will have almost zero memory of what they heard from you last month. That doesn't mean they won't form an impression of you, they just don't remember the details.<br>
And while they might remember a bit of a story here or a snippet of music there, for the most part, and to the extent they remember anything, it will appear random to them. So hashing out the perfect calendar is a waste of your time.
<br>
It will limit your ability to choose today's best topic.  The best topic for today is the one that is most compelling today. Not the next thing on the list, but rather the thing that is most top of mind, most burning, for you, the thought leader in your field. If you plan your topics ahead of time, you'll miss the relevancy of the moment – and relevant moments are what make your music come alive.<br><br>
<br>
As a practical matter, therefore, my recommendation is that you keep a list somewhere – in a Word document, on a whiteboard, in your notebook – of potential future topics. Anytime you have an idea (or even a piece of one), put it down in your, as that great writer Winnie the Pooh might say, Topic Place. Then, open up your list and grab the one that grabs you.<br>
One more thing. If all this randomness is troubling to your sense of order and sound practices, keep in mind that your music isn't a marketing campaign or even a presentation that you give to a group of listeners. <br>
It's a relationship… a proxy for the lunch that you (as a practical matter) can't have with each of your listeners. And just as you don't plan what you're going to say or eat or wear at your next 12 lunches (and if you do, I'd rather you not get in touch with me), you're better off not planning your next year's worth of musical "conversations" either.<br>
Bottom Line:  As someone once said, "A happy life is just a string of happy moments." By the same token, a successful song is just a string of really good ones. Push the "random button" on your topic choices, let yourself off the planning hook and simply pick the most relevant, most interesting, most pressing topic you can think of each time you write. RaeAnne and I look forward to hearing it.<br>
]]></description>
                <pubDate>Sat, 28 Jun 2008 00:44:30 +0100</pubDate>
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